Black Sheep Privacy Policy

Last Updated: February 8, 2024

This Privacy Policy ("Policy") applies to the collection, use, and disclosure of personal information by Black Sheep Enterprise, Inc. ("Black Sheep Skate Shop", "Black Sheep", "we", "us"), a provider of retail services, through our website and related brick and mortar store (collectively, known as "Black Sheep"). We are committed to protecting the privacy and confidentiality of our users' personal information in compliance with applicable laws and regulations.

By utilizing our Website, you acknowledge and accept the data practices outlined in this Privacy Policy. If you disagree with the data practices explained in this Privacy Policy, it is advised that you refrain from using our Website.

This privacy policy sets out how Black Sheep Skate Shop uses and protects any information that you give Black Sheep Skate Shop when you use this website. Black Sheep Skate Shop is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Black Sheep Skate Shop may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

We strongly recommend that you carefully review this Privacy Policy in conjunction with the Website's Terms of Use, Refund Policy, Shipping Policy, Shopify's Privacy Policy, and any other policy or notice we may provide on specific occasions when collecting or processing your personal data. This comprehensive understanding will ensure that you have complete awareness of how and why we utilize your data. Please note that this Privacy Policy complements the other policies and does not supersede them.

Privacy Concern Contact Information

Our contact details are:
Phone: (704) 333-1423
Email address: Attn: Privacy
Postal address: 830 Lamar Avenue, Charlotte, North Carolina 28204

Information We Collect

1.1 Personal Information: We may collect personal information from you when you voluntarily provide it to us, such as when you create an account, place an order, communicate with us, or participate in surveys or promotions. The types of personal information we may collect include, but are not limited to:

  • Contact information (e.g., name, address, email address, phone number)
  • Payment information (e.g., credit card details, billing address)
  • Account credentials (e.g., username, password)

1.2 Automatically Collected Information: When you visit our website or use our Services, we may automatically collect certain information about your device and browsing activities, including:

  • IP address
  • Device type
  • Browser type and version
  • Operating system
  • Website usage information (e.g., pages visited, links clicked)
  • Use of Information

2.1 Personalization and Service Improvement: We use the information we collect to personalize your experience, process your orders, provide customer support, improve our Services, and communicate with you about your account and our products.

2.2 Marketing Communications: With your consent, we may send you promotional emails or newsletters about our products, special offers, or other information we think may be of interest to you. You can opt-out of receiving such communications at any time by following the instructions provided in the email or by contacting us directly.

2.3 Legal Compliance: We may use or disclose your information as necessary to comply with applicable laws, regulations, legal processes, or enforceable governmental requests, or to protect our rights, privacy, safety, or property, as permitted by law.

Sharing of Information

3.1 Service Providers: We may share your personal information with trusted third-party service providers who assist us in operating our business, such as payment processors, shipping partners, and marketing service providers. These service providers are obligated to use your information solely for the purposes of providing the requested services and are bound by confidentiality agreements.

3.2 Aggregated and Anonymized Data: We may aggregate and anonymize your information for statistical, research, or analytical purposes. This information will not personally identify you and may be shared with third parties.

Your Rights and Choices

4.1 Access and Updates: You may access, update, or correct your personal information by logging into your account or contacting us directly. We will make reasonable efforts to accommodate your request, subject to any legal or contractual restrictions.

4.2 Opt-Out: You may opt-out of receiving marketing communications from us by following the unsubscribe instructions in the email or contacting us directly. Please note that even if you opt-out, we may still send you non-promotional messages, such as those related to your account or order.

4.3 Cookies and Tracking Technologies: We use cookies and similar tracking technologies to enhance your browsing experience and collect information about how you use our website. You can manage your cookie preferences through your browser settings.

We use some of the personal information you provide us to conduct some level of automated decision-making -- for example, we use certain personal information (for example, IP addresses or payment information) to automatically block or deny potentially fraudulent transactions if needed.

What We Do With The Information We Gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:
  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.

Our utilization of personal data is contingent upon legal permissions. Generally, we employ personal data in the following circumstances: (a) when it is necessary to fulfill or perform a contract we have or are about to establish with you; (b) when it is necessary for our legitimate interests (or those of a third party) and does not outweigh your rights and interests; (c) when we are obliged to comply with legal or regulatory obligations. We employ your data in the following manners:

  • Registration: To register you as a new guest.
  • Order Processing: To process and deliver your order, manage payments, fees, and charges.
  • Relationship Management: To manage our relationship with you.
  • Cart Reminders: To provide pop-up reminders of items in your cart.
  • Surveys: To enable you to complete a survey.
  • Website Administration: To administer and safeguard our Website.
  • Personalized Content: To deliver relevant content from our Website to you.
  • Data Analytics: To utilize data analytics for enhancing our Website, products/services, marketing, customer relationships, and overall experiences.
  • Compliance: To respond to law enforcement requests and fulfill legal obligations as required by applicable law, court order, or governmental regulations.
  • Recommendations: To provide suggestions and recommendations regarding goods or services that may be of interest to you.

Sharing Your Personal Information

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: You can also opt-out of Google Analytics here: Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Web Beacons

We may employ web beacons on our Website, which are also referred to as Internet tags, pixel tags, or clear GIFs. These web beacons establish connections between web pages, web servers, and their respective cookies. They can be used to transmit information collected through cookies back to a web server. The information gathered through these automated means may encompass data related to your visit to and usage of the Website, such as your IP address, browser type, operating system, date and time of access, visited pages, and, if you arrived at the Website from another site, the address of that site. This information does not include personally identifiable information and is not treated as such under this Privacy Policy. However, it may involve the IP address of your device. We may associate an IP address with personally identifiable information.

Disclosures Of Your Personal Data

We do not engage in the sale, trade, or transfer of your personally identifiable information to external entities. However, we may collaborate with trusted third parties who assist us in operating our website, conducting our business, or providing services to you. These parties are obligated to maintain the confidentiality of your information. Our trusted third-party partners may perform the following functions:

  • Service Provision: They may offer various services to you and other members.
  • Database Management and Security: They may assist in maintaining and securing our databases.
  • Transaction Management: They may aid us in managing transactions.
  • Order Processing: They may assist us in processing and fulfilling orders, transactions, donations, or requests.

In certain situations, we may be required to disclose your information in compliance with the law, enforce our site policies, or protect our rights, property, or safety, as well as the rights, property, or safety of others.

Security and Data Retention

Black Sheep takes suitable measures to secure and protect information transmitted via or stored on the Website. Despite these measures, we cannot guarantee the security of networks, servers and databases we operate or that are operated on our behalf or that the information you transmit to Black Sheep over the Internet will not be intercepted, deleted or altered.

We reserve the right to retain and use any Personal Information reasonably necessary to comply with our legal obligations, such as documenting our business activities and for archival and record retention purposes, resolve disputes, and enforce our legal agreements and policies.

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

For more insight, you may also want to read Shopify’s Terms of Service ( or Privacy Statement (

Third-Party Links

The Website may contain links to third-party websites, plug-ins, and applications. Clicking on these links or enabling the connections may result in third parties collecting or sharing data about you. We do not have control over these third-party websites and do not assume responsibility for their privacy statements. As you navigate away from our Website, we recommend that you review the Privacy Policy of each website you visit.

Canadian and European Union Users

We have no intention of collecting personal data from users in Canada and the European Union. If you are located in the European Union or Canada, we kindly request that you refrain from providing us with Personal Data, using our Services, or accessing the Website. In the event that we discover the collection of personal data from a user in the European Union or Canada, we may proceed to delete that information.

Minor Users

This Website is not designed for children, and we do not knowingly gather data from children in accordance with the U.S. Children's Online Privacy Protection Act. In the event that we become aware of receiving information directly from a child under the age of 13 without verified consent from a parent or legal guardian, we will utilize that information solely to communicate with the child/parent/guardian and inform the child that they are not permitted to utilize the Website.

Do Not Track

We are not currently aware of a worldwide, uniform or consistent industry technology standard or definition for responding to, processing, or communicating “Do Not Track” signals. Accordingly, our website is unable to respond to “Do Not Track” requests from browsers.

How We Use Cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Here is a list of cookies that Shopify uses. We’ve listed them here so you that you can choose if you want to opt-out of cookies or not.
_session_id, unique token, sessional, Allows Shopify to store information about your session (referrer, landing page, etc).
_shopify_visit, no data held, Persistent for 30 minutes from the last visit, Used by our website provider’s internal stats tracker to record the number of visits
_shopify_uniq, no data held, expires midnight (relative to the visitor) of the next day, Counts the number of visits to a store by a single customer.
cart, unique token, persistent for 2 weeks, Stores information about the contents of your cart.
_secure_session_id, unique token, sessional
storefront_digest, unique token, indefinite If the shop has a password, this is used to determine if the current visitor has access.

Your Rights

You have certain rights under data protection laws regarding your personal data. These rights include:

  • The right to request access to your personal data.
  • The right to request the correction of your personal data.
  • The right to request the erasure of your personal data.
  • The right to object to the processing of your personal data.
  • The right to request the restriction of processing your personal data.
  • The right to request the transfer of your personal data.
  • The right to withdraw consent to the processing of your personal data.

If you would like to exercise any of the aforementioned rights or if you have a complaint, please contact us. Black Sheep commits to resolve complaints about our collection or use of your personal information. Inquiries or complaints regarding the processing of personal data should first be directed to Black Sheep at, Attn: Privacy.


Link to Full Accessibility Statement

At Black Sheep, we are committed to making our services accessible to individuals with disabilities. We have dedicated substantial resources to enhance the usability and accessibility of our website, firmly believing that every person deserves to live with dignity, equality, comfort, and independence. Our ongoing efforts aim to create an inclusive environment for all individuals, including those with disabilities.

Accessibility on makes available the Accessibe Website Accessibility Widget that is powered by a dedicated accessibility server. The software allows to improve its compliance with the Web Content Accessibility Guidelines (WCAG 2.1).

Enabling the Accessibility Menu

To enable the accessibility menu on, you have two options. You can either press the tab key when the page initially loads or click on the accessibility menu icon located at the corner of the page. Once activated, please allow a brief moment for the accessibility menu to fully load.


Black Sheep remains dedicated to the ongoing enhancement of accessibility on its website and services. We firmly believe that it is our collective moral responsibility to ensure a seamless and inclusive experience for individuals with disabilities.

As part of our commitment, we continuously strive to improve and address any accessibility issues. To identify and resolve potential barriers, we regularly utilize Accessibe's Accessibility Scanner to scan While we make every effort to ensure full accessibility across all pages and content on the website, it is possible that some content has not yet been fully adapted to the most stringent accessibility standards. This could be due to the absence of suitable technological solutions or challenges in identification.

We appreciate your understanding and patience as we actively work towards achieving accessibility for all users.

Here For You

If you encounter any challenges with the content on or need assistance with any aspect of our website, please feel free to reach out to us during our regular business hours, as outlined below. We are here to help and will gladly provide the support you require. 

Contact Us

If you wish to report an accessibility issue, have any questions or need assistance, please contact Black Sheep Customer Support as follows:

  • Email:
  • Phone: (704) 333-1423


If you are a resident of California, you possess certain rights regarding your Personal Information. Subject to applicable law, you may exercise the following rights pertaining to the Personal Information covered by our Privacy Policy. To make such a request, please contact us at, Attn: Privacy. Please note that such requests may only be made once per calendar year.

1. Right to Know / Portability

You have the right to request disclosure of specific information regarding the Personal Information we have collected about you in the past twelve months. Upon verifying your request, we will provide you with:

  • The categories of Personal Information collected about you.
  • The categories of sources from which the Personal Information is collected.
  • Our business or commercial purposes for collecting Personal Information.
  • The categories of third parties with whom we share Personal Information.
  • The specific pieces of information collected about you.

2. Right to Deletion

You have the right to request the deletion of your Personal Information that we have collected and retained, subject to certain exceptions. Once we confirm your verifiable request, we will delete your Personal Information from our records and instruct our service providers to do the same, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

  • Complete a transaction or provide a requested good or service.
  • Detect security incidents or protect against malicious, deceptive, fraudulent, or illegal activity.
  • Debug products to identify and correct errors impairing intended functionality.
  • Exercise free speech or another legal right.
  • Comply with legal obligations.
  • Conduct scientific, historical, or statistical research (in certain cases).
  • Carry out internal uses compatible with your expectations or our lawful purposes.

3. Right to Correct Inaccurate Information

You have the right to request the correction of any inaccurate Personal Information we maintain about you.

4. Right to Opt-Out

You have the right to opt-out of “sales” of Personal Information (as defined under California law) and out of “sharing” of Personal Information for cross-context behavioral advertising. You may submit an opt-out request by:

  • emailing us at
  • calling us at 1-704-333-1423

Additionally, we will process opt-out requests submitted by a consumer’s opt-out preference signal as required by applicable law. The technical specifications of a consumer’s opt-out preference signal determine how we process such signals. For example, if an opt-out preference signal is associated solely with a user’s browser, the opt-out will be applied to the browser.

You can learn more about how you can use an opt-out preference signal by visiting the California Attorney General’s CCPA page and consulting the section titled “Requests not to Sell Personal Information (Right to Opt-Out of Sale).” You can also consult information published by the California Privacy Protection Agency (CPPA) about how you can use opt-preference signal.

5. Right to Limit the Use of Sensitive Personal Information.

We do not use or disclose sensitive personal information in a manner that requires consumers or employees to have the right to limit such use or disclosure, as specified by applicable law.

6. Right to Non-Discrimination For Exercise of a California Privacy Right

We will not discriminate against you for exercising any of the aforementioned rights or any other rights under the CCPA. This means we will not deny you goods or services, charge you different prices or rates, or provide you with a different level or quality of services (or imply that we will) in response to your CCPA request.

7. How to Submit a Request

You may submit a request to exercise the rights listed above by:

  • emailing us at
  • calling us at 1-704-333-1423

8. Verifiable Request

As required by applicable law, we take steps to verify your identity before responding to your request. We may ask for information to reasonably verify that you are the person about whom we collected Personal Information or an authorized representative. Our response to your exercise of the above rights may be limited as permitted by applicable law. Upon receipt of your request, we will use the provided information to process and document your request and our response in accordance with applicable law.

To make such a request, please contact us at,, Attn: Privacy. This request may be made no more than once per calendar year.

9. Agent Authorization

You may authorize an agent to make a request on your behalf. We may require additional verification even if you choose to use an agent, as permitted by law. An agent can be an individual or a business entity registered with the California Secretary of State. To designate an authorized agent, you must provide written permission for them to submit the request. Please note that we may still need to verify your identity directly in response to a request, to the extent permitted by law.


10. California “Shine the Light” Law (Civil Code Section § 1798.83)

As per the Shine the Light Law, California residents have the right to request that we do not disclose their Personal Information to third parties for direct marketing purposes. We confirm that we do not share Personal Information of California consumers with third parties for marketing purposes.

Contact Information Regarding This California Notice

You may contact us with questions or concerns about our privacy policies or practices and your choices and rights under California law by:

  • emailing us at and please put “California Rights Request” in the subject line, if you are submitting a rights request via email.
  • calling us at 1-704-333-1423